About HealthReach Nutrition
OUR STORY
We didn’t start with a product. We started with a programme.
HealthReach Nutrition is not a startup. It is the product line of a business that has spent more than two decades helping Irish people take ownership of their health. The story moves through three connected chapters, each one informing the next.
In 2002, Ciaran Hurley founded Tone and Slim, a programme focused on weight management and general well-being. The work was hands-on: structured guidance, education, and accountability delivered through community settings. It established the founding belief that has anchored everything since — that lasting health change comes from education and ownership, not from quick fixes.
From its Tone and Slim roots, the business evolved into HealthReach, expanding from individual weight programmes into broader health promotion. HealthReach delivered structured programmes inside Irish pharmacies and into workplaces across Ireland and the United Kingdom: workplace health challenges, health seminars, screenings, and dedicated programmes for professional drivers.
The pharmacy partnership was important: it meant the brand was vetted, trusted and visible to consumers in the place they already went for health advice.
Years of programme delivery surfaced a consistent pattern: people wanted the science-backed supplements that the programme nutritionists trusted, but they wanted them at home, conveniently, without needing to attend a programme. HealthReach Nutrition was created in response — a focused range of premium food supplements, formulated by the same team, sold direct-to-consumer online and stocked in pharmacies and health stores across Ireland and the UK.
Today, HealthReach Nutrition is led by Kevin Hurley — Ciaran’s son — alongside his family. The founding belief passes to a new generation intact: education first, then the right products.